He was graduated from Middle East Technical University, Faculty of Architecture, Department of Industrial Design in 1989. He worked for RAKS Electronics Inc. as an industrial designer and product responsible in İzmir. He established Workshop Advertising Inc. in 1991, in Ankara. He moved to İstanbul in 1997. He worked for ATCW, Repro Advertising, and rpm radar/cdp europe. In 1999, he established Adworks Advertising Co. He believes that the basic instincts of human beings, history, culture and the social environment are the main sources of creativity.

Culture eats strategy for breakfast.

Peter Drucker